Many have requested if Costa Rica is struggling economically from decreased journey or funding and residential shopping for as cash-strapped foreigners take care of world-wide economies affected by excessive oil costs and different regional points such because the U.S. house mortgage disaster.
Only recently the Costa Rican Institute of Tourism (ICT) launched an aggressive $14 million greenback U.S. advertising and promoting marketing campaign over the Web and thru a public relations company employed in New York to advertise Costa Rica as an unique vacation spot that’s nearer and cheaper than equally marketed locations similar to Thailand and different Asian nations.
Europe is the second largest marketplace for Costa Rica tourism, accounting for 17% of the guests. Nearly all of the European vacationers are from Spain, Germany, France, England, and Italy. Along with these nations, the ICT is intensifying publicity within the rising markets of Russia, France and Switzerland. Advertising and marketing Costa Rica to Asian markets is on the agenda as nicely. Final 12 months an settlement was signed with China, including Costa Rica as a vacationer vacation spot.
With so many various nations selecting Costa Rica as a first-tier trip location, the ICT predicts a vacationer progress price of 6% in 2008. This along with the 10.15% improve achieved simply final 12 months.
Costa Rica as a Vacation spot for Entrepreneurs:
Surveys of Costa Rica vacationers point out they’re nicely educated and spend appreciable discretionary earnings on journey. The bulk are adventurous with their decisions of actions and lodging and plan their very own journeys versus counting on journey brokers. These primarily American vacationers are; prosperous, faculty educated with over 90% having bachelors or graduate levels, center aged, and married with out kids dwelling at house. Their schooling and earnings ranges point out they’re high-end vacationers which are considerably recession proof.